How to Choose the Right Towel GSM for Hotel Use?

Introduction
Choosing the right towel for your hotel isn’t just about color or style — GSM (grams per square meter) is a key factor that affects comfort, longevity, and price.

Understanding GSM

• 300–400 GSM: Light and quick-drying. Ideal for gyms or budget accommodations.

• 400–600 GSM: Balanced softness and absorbency. Preferred by 3–4 star hotels.

• 600–800 GSM: Ultra-luxurious. Thicker, softer, but slower to dry. Suitable for premium suites.

Key Considerations

• Guest Expectations: Match GSM to your branding. Spa-like feel? Go higher.

• Laundering Efficiency: Lower GSM reduces drying time and energy costs.

• Durability: Heavier towels often last longer but require stronger stitching.

Conclusion
There's no one-size-fits-all. The right GSM depends on your guest profile, laundry systems, and budget. We’re happy to help you choose the perfect fit.